Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Pearson Edexcel International A Level Business (334)1 Corporate culture
a) Strong and weak cultures.
b) Classification of company cultures:
• power
• role
• task
• person.
c) How corporate culture is formed.
d) Difficulties in changing an established culture.
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
added value
ability to charge premium prices
reduced price elasticity of demand
d) Ways to build a brand
unique selling points (USPs)/differentiation
advertising
sponsorship
the use of social media
e) Changes in branding and promotion to reflect social trends:
viral marketing
social media
emotional branding
Written by Sarah Hilton for Revisionstation
This lesson includes a Powerpoint and a worksheet and covers:
a) Tariffs
b) Import quotas
c) Other trade barriers:
o government legislation
o domestic subsidies
Written by Sarah Hilton for Revisionstation
This lesson covers:
the interdependent nature of business operations, finance, marketing and human resources within a business context
how these interdependencies underpin business decision-making
the impact of risk and reward on business activity
the use of financial information in measuring and understanding business performance and decision-making
This lesson was written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) The product life cycle
b) Extension strategies:
product
promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of market:
mass markets
niche markets
business to business (B2B) and business to consumer (B2C) marketing
e) Consumer behaviour – how businesses develop customer loyalty
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Distribution channels
b) Changes in distribution to reflect social trends:
online distribution
changing from product to service
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Staff as an asset; staff as a cost
b) Flexible workforce:
o multi-skilling
o part-time and temporary
o flexible hours and home working
o outsourcing
c) Distinction between dismissal and redundancy
d) Employer/employee relationships
o individual approach
o collective bargaining
Written by Sarah Hilton for Revisionstation
Edexcel A Level Business 3.1.2 Theories of Corporate Strategy (complete lesson)
This lesson covers:
a) Development of corporate strategy:
o Ansoff’s Matrix
o Porter’s Strategic Matrix
b) Aim of portfolio analysis
c) Achieving competitive advantage through distinctive
capabilities
d) Effect of strategic and tactical decisions on human,
physical, and financial resources
This lesson is written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) The difficulties in developing from an entrepreneur to a leader
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Relevance of a business plan in obtaining finance
b) Interpretation of a simple cash-flow forecast and
calculations based on changes in the cash-flow variables
c) Use and limitations of a cash-flow forecast
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Purpose of budgets
b) Types of budget:
o historical figures
o zero based
c) Variance analysis
d) Difficulties of budgeting
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.4.1 OPTIONS FOR START UP AND SMALL BUSINESS (COMPLETE LESSON) 141
This lesson includes a PowerPoint and a worksheet and covers:
The concept of limited liability:
● limited and unlimited liability
● the implications for the business owner(s) of limited and unlimited liability.
The types of business ownership for start-ups:
● sole trader, partnership, private limited company
● the advantages and disadvantages of each type of business ownership.
The option of starting up and running a franchise operation:
● the advantages and disadvantages of franchising.
Written by Sarah Hilton for Revisionstation
2.3.1
Profit
a) Calculation of:
o gross profit
o operating profit
o profit for the year (net profit)
b) Statement of comprehensive income (profit and loss
account):
o measuring profitability:
calculation of gross profit margin, operating profit
margin, and profit for the year (net profit) margin
o ways to improve profitability
c) Distinction between profit and cash
2.3.2
Liquidity
a) Statement of financial position (balance sheet):
o measuring liquidity:
calculating current ratio and acid test ratio
o ways to improve liquidity
b) Working capital and its management: the importance of
cash
2.3.3
Business failure
a) Internal and external causes of business failure:
o financial factors
o non-financial factors
Pearson Edexcel International A Level Business (332) 1 Growth
a) Objectives of growth:
• economies of scale (internal and external)
• increased market power over customers and suppliers
• increased market share and brand recognition
• increased profitability.
b) The distinction between inorganic and organic growth.
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (332) 4 Problems arising from growth
a) Diseconomies of scale.
b) Internal communication.
c) Overtrading.
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (332) 3 Inorganic growth
a) Mergers and takeovers:
• reasons for mergers and takeovers
• distinction between mergers and takeovers
• horizontal and vertical integration
• conglomerates
• financial risks and rewards.
b) Advantages and disadvantages of inorganic growth.
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (333) 4 Critical path analysis
a) Nature and purpose of critical path analysis.
b) Complete and interpret simple networks to identify the critical path.
c) Calculate:
• earliest start time
• latest finish time
• total float.
d) Limitations of using critical path analysis.
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (333) 5 Contribution
a) Nature and purpose of contribution.
b) Calculation and interpretation of contribution.
c) Use of contribution as a decision-making technique.
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (334) 2 Stakeholder model versus shareholder model
a) Internal and external stakeholders.
b) Stakeholder objectives.
c) Stakeholder and shareholder influences:
• stakeholder: that the business considers all of its stakeholders in its business decisions/objectives
• shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives.
d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder).
Written by Sarah Hilton for Revisionstation